Course curriculum

    1. Lesson 1: Understanding the Global Impact of Football

    2. The Global Impact of Football as a Sport and Business

    3. Lesson 2: Overview of the Football Industry Structure

    4. The Hierarchical Organisation of Football

    5. Lesson 3: Introduction to the Economic Significance of Football

    6. Football's Global Reach and Cultural Significance

    7. Structure of the Football Industry

    8. Quiz 1

    1. Lesson 1: Primary Revenue Streams for Football Clubs

    2. Revenue Streams for Football Clubs

    3. Lesson 2: Business Strategies for Growth in Football

    4. Football's Diverse Stakeholders

    5. The English FA

    6. The English Premier - Its structure and its activities

    7. The Champions League - Its history and impact

    8. Lesson 3: Differentiation of Football Clubs from Traditional Businesses

    9. Differentiation of Football Clubs

    10. What Makes the Football Industry Unique

    11. Manchester United - A Case Study

    12. Quiz 2

    1. Lesson 1: Role of Technology in Football

    2. Evolution of Technology in Football

    3. Officiating and Decision Making using VAR

    4. Is VAR a Success?

    5. Lesson 2: Data Analytics in Football

    6. The Use of Data Analytics in Football: Revolutionising the Game

    7. Sport Analytics: A Review by Nitin Singh (2020)

    8. Sports Analytics: A New Data Analytics Approach for Sports Data. Business & Information Systems Engineering.

    9. Technological Advancements Shaping the Future of Football

    10. Quiz 3

    1. Lesson 1: Strategic Importance of Marketing and Sponsorship

    2. Lesson 2: Leveraging Media to Engage with a Global Audience

    3. Social Media and Football

    4. Lesson 3: Fan Behavior Analysis and Societal Implications for Football Growth

    5. Quiz 4

About this course

  • €39,00
  • 35 lessons

Discover your potential, starting today. Gain an insight into the world of football.

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